The Finding Alignment process is a focused, senior-level engagement designed to diagnose where disconnection exists within the brand and where the most meaningful opportunities lie.

This is not a creative exercise or marketing audit. It is a strategic review of how the brand is currently communicating versus how it needs to be articulated moving forward.

How it works

• Half-day (4-hour) working session with leadership

• Independent analysis and synthesis

• Strategic direction feedback and recommendations

• Delivery of a clear strategy document and visual map

Outcome

Clear articulation of where the business is misaligned, what needs to shift, and where leadership should focus next.

For businesses that value continuity and strategic oversight, Delia works on a retainer basis as a trusted advisor to leadership.

This role bridges the gap between business objectives and execution, ensuring strategy remains intact as it is delivered through internal teams or external agencies.

What this includes

• Ongoing strategic advisory and sense-checking

• Alignment between leadership, marketing teams, and agencies

• Decision support during growth or transition

• Maintaining coherence as the business evolves

Structure

• Monthly advisory sessions

• Ad-hoc strategic support as required

Delivery Team Build is a strategic service designed to ensure the right people are in place to execute your brand strategy—without overhiring, mis-hiring, or relying on ill-fitting agencies.

This service recognises that execution fails not because of a lack of effort, but because the wrong capability mix is often assembled for the stage and purpose of the business.

Best suited for

• Businesses entering a new growth phase

• Organisations working across multiple agencies